Finance

The Ostrich Effect

I came up with this concept very early in my career after realizing a lot of people I was meeting with were ignoring their financial life. Turns out I wasn't the first one to think of the concept! In behavioral finance, the Ostrich Effect is an attempt made by investors to avoid negative financial information. And the term? It comes from the common legend that ostriches bury their heads in the sand to avoid danger.

This bias takes its name from…